DFS Furniture
Front-end visuals, user interface design and concept work for a pitch to the national furniture retailer DFS.
Project overview
DFS intentionally don’t offer a way to actually buy their products online (preferring potential customers to visit their showrooms), therefore the site needed to really convey the quality of their products to their customers and act as a pre-sales tool
The key aspects of my design place an emphasis on creating a richer user experience that goes beyond the typical ‘brochure’ style approach, the user can visualise products in situ by using the room planner. Individual product pages offer a zooming tool and options to view the product range in different colour variations.