Shred.org
Aimed at 18–30 year olds, Shred is a social networking website for the snowboarding and skiing community.
Project overview
Building on the global community of their existing snowboarding forum known simply as ‘Snow Forum‘, key features include user videos and galleries, job postings, directory, blog and news sections
Taking a cue from the visual culture that surrounds the ski/snowboard industry, I provided a versatile logo for use on the website and all future branding, plus the overall look and feel of the site including colour, tone, typography and layout.