Work / Print DesignNestle China
After working on products for the UK part of Nestlé, I was approached by their China-based counterparts to work on branding and packaging design for this new bite-sized ice cream product known as ‘iMini’.
The key requirement was for a sophisticated and minimal design which echoes the appetite cues of the product, as well as create a bold brand identity for the name.
Several alternative routes were also considered, as detailed here.
